This is a pure milled bread groundbait and Crushed Hemp added. This has been a proven success by a few anglers in the know. Hemp in groundbaits have been a winner over the years and mixing it with pure bread groundbait has been proven to be a great success.
As an Angler I know the cost of packaging can be costly and adds to the cost greatly Therefore All groundbait comes in  basic packaging to help keep the cost down giving the Angler real Value for Money

Clive Branson

(World Champion)

Crushed Hemp & Crumb

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Checkout the 1st in the Video series
Mixing tools